E-Commerce Marketing Specialist

We are looking for an E-commerce Marketing Specialist to help grow our Canada based client’s

innovative retail business. Our client supports over 100 local food producers and operates both

a physical retail location and an expanding online store. After several years of strong growth,

they are now focused on expanding our e-commerce reach beyond their local market and

driving targeted online sales nationally and internationally.

We’re looking for someone who understands performance-driven marketing. The right candidate

will know how to carefully target audiences, optimise ad campaigns, and turn traffic into

conversions.

This role will begin part-time during an initial vetting period, with the opportunity to transition into

a long-term full-time position for the right person.

Responsibilities

● Plan, build, and optimize paid advertising campaigns (Meta/Facebook, Google, etc.)

● Develop highly targeted campaigns to drive both:

○ Local foot traffic to the retail store

○ National and international e-commerce sales

● Analyse ad performance and continuously optimise for conversions and ROI

● Work with Shopify collections and product structures to support automated ad campaigns

● Support SEO improvements and website optimisation

● Collaborate with internal team members to identify promotions, featured products, and campaigns

● Test new strategies and marketing channels to diversify customer acquisition

• Experience running performance-focused e-commerce marketing campaigns
• Strong understanding of audience targeting and ad optimisation
• Experience with Shopify-based stores
• Familiarity with Meta Ads Manager and/or Google Ads
• Ability to analyse campaign data and make data-driven decisions
• Strong communication skills and excellent written English
• Honest and transparent working style, particularly with time tracking and tools used

• Experience integrating Shopify collections with ad campaigns
• SEO knowledge
• Experience working with small businesses or local brands
• Familiarity with automation within advertising platforms

• We are looking for someone who is:
• Transparent and trustworthy in their work
• Not overly reliant on AI
• Independent and proactive
• Interested in building a long-term working relationship
• Over time, the role may expand to include customer engagement, marketing content, and broader e-commerce operations depending on the candidate’s strengths.

Why Join Assist World?

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