Growth Lead

We need candidates with more relevant B2C digital app/platform experience, specifically involving 0-1 / 1-10. 

Key Responsibilities:

1. Growth Strategy & Execution

• Own end-to-end growth across acquisition → activation → retention → revenue
• Design and execute growth experiments across channels
• Build and scale product-led growth (PLG) loops

2. User Acquisition

• Drive scalable acquisition via:
  • Performance marketing (Meta, Google, etc.)
  • Organic channels (SEO, content, ASO)
  • Partnerships (banks, fintechs, platforms)
• Identify and unlock non-obvious growth channels

3. Activation & Retention

• Improve onboarding and first-time user experience
• Build lifecycle journeys (CRM, push, email, WhatsApp)
• Drive engagement via:
  • Policy insights
  • Claims assistance
  • Risk alerts & nudges

4. Data & Experimentation

• Define and track core growth metrics (CAC, LTV, retention, cohorts)
• Run rapid A/B tests and iterate continuously
• Build dashboards and insights to guide decisions

5. Cross-functional Collaboration

• Work closely with Product, Tech, and Design to ship growth features
• Partner with Founders on GTM and strategic initiatives

Skills

B2C digital app/platform experience

Growth Strategies

Brand Marketing