Growth Manager (iGaming)

About Playlink

We are an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.

Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.

Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement.

Whether it’s through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming.

The Role

We’re seeking a Growth Manager to scale our affiliate programme. You’ll own strategy and execution, and manage relationships with high-value partners. This reports to Head of Partnerships and is critical to our customer acquisition strategy.

Responsibilities

• Grow Bluff's partner and affiliate program - recruiting, onboarding, and managing relationships with partners across multiple channels.

• Identify and activate high-value traffic sources including affiliate networks, community channels, influencers, and more.

• Monitor affiliate performance, track KPIs, and optimize campaigns for quality player acquisition.

• Work closely with internal teams on bonus structures, landing pages, and promotional materials to maximize conversion.

• Stay plugged into crypto casino communities to surface emerging traffic opportunities and stay ahead of competitors.

Required Experience & Skills

• 1–2+ years at a crypto casino in a similar role

• Existing network and deep familiarity with the crypto gambling ecosystem - the communities, influencers, the forums, and player behaviour

• Strong relationship-builder - comfortable maintaining long-term partner relationships