Marketing Manager (Full-Time)

About the Practice

Our client is an established podiatry practice with over 30 years of surgical experience, now integrating modern regenerative medicine into patient care. Our model combines clinical depth with a concierge-style approach that provides patients direct access to our team seven days a week. As they continue to grow, we are seeking a Social Media Manager to build and lead their digital presence from the ground up.

Position Overview

This role is responsible for developing and executing a comprehensive social media strategy designed to attract a younger patient demographic while reinforcing the practice’s authority and clinical credibility. The Social Media Manager will work closely with leadership to understand the practice’s philosophy, patient experience, and clinical offerings, translating them into professional, engaging content across Instagram, YouTube, and Facebook.

This position requires both strategic thinking and hands-on execution.

Key Responsibilities

- Develop and implement a structured social media strategy aligned with practice growth objectives

- Lead video-based content creation, including directing filming within the practice

- Edit and prepare video content for distribution across platforms

- Manage publishing schedules and oversee day-to-day platform management

- Establish clear content themes, including:

- The patient experience and concierge model

- Educational insights into surgical and regenerative treatments

- Practical health and wellness discussions

- Professional product evaluations relevant to foot and ankle care

- Support local patient acquisition and broader second-opinion visibility

Candidate Profile

The successful candidate will demonstrate:

- Confidence and professionalism when collaborating with a physician-led leadership team

- The ability to independently manage projects and provide informed recommendations

- Strong video editing and visual storytelling skills

- An understanding of how to communicate medical information clearly and responsibly

- A commitment to maintaining a professional tone, avoiding sensational or trend-driven healthcare content

We are looking for someone who takes the time to understand a practice before representing it publicly. Authenticity and judgment are essential.

Measures of Success

- A clearly defined and consistent brand presence

- High-quality, professional video content published regularly

- Growth in engagement and patient inquiries

- Alignment between digital messaging and the in-office patient experience

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