Senior Paid Advertising Strategist

Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines.

About Omniscient Digital

Omniscient Digital is an AI-first B2B organic growth agency serving approximately 30 clients across 12 countries, including enterprise accounts like SAP and Adobe. We specialize in SEO, Generative Engine Optimization (GEO), content strategy, and digital PR for B2B SaaS companies. Our team of roughly 35 people operates fully remote across the US and Latin America.

We are building a paid media practice from the ground up. This is a foundational hire: you will be the first dedicated paid media strategist at Omniscient, responsible for proving the service line, establishing processes, and laying the groundwork for a team. If you want to build something from scratch inside a profitable, bootstrapped agency with a strong existing client base, this role is for you.

The Role

You own paid media strategy, execution, and performance for an initial book of 3-5 B2B SaaS clients who have already expressed demand for this service. You work alongside our organic strategists to build integrated growth programs where paid and organic reinforce each other. This is not a siloed paid role. You will sit at the intersection of our SEO, GEO, and content work, using paid to accelerate results and capture demand that organic surfaces.

Because this is a 0-to-1 build, the first 90 days are as much about proving the model as they are about campaign performance. You will define the playbook, establish reporting frameworks, and demonstrate unit economics that justify scaling the practice.

Responsibilities

Campaign Strategy and Execution

• Own end-to-end campaign management across Google Ads, LinkedIn Ads, and Meta Ads for B2B SaaS clients

• Build, launch, and optimize paid search, paid social, display, and YouTube campaigns tied to pipeline and revenue goals

• Manage client budgets ranging from $20K-$200K+/month with full accountability for ROAS, CPL, and CAC targets

• Execute keyword research, audience development, bid optimization, ad copy creation, and landing page recommendations

• Develop and run structured testing programs across creative, audiences, bidding strategies, and campaign structures

Integration with Organic Growth

• Collaborate with SEO and content strategists to build integrated paid-organic programs that maximize total growth

• Use paid to amplify high-performing organic content, capture branded and non-branded demand, and accelerate time-to-pipeline

• Develop paid strategies informed by our GEO and AI visibility research, particularly around AI-driven search and LLM citation patterns

• Identify cross-sell opportunities within existing organic-only accounts and support business development with paid media audits and proposals

Reporting, Analysis, and Client Communication

• Own weekly and monthly performance reporting with clear narrative connecting spend to pipeline impact

• Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics

• Build attribution frameworks that connect paid activity to downstream revenue, working with client marketing and sales teams

• Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows

Practice Building (0-to-1)

• Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows

• Establish pricing and packaging recommendations for paid media services based on early engagement learnings

• Prove unit economics within the first 90 days to build the case for scaling the team

• Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows

Requirements

Must-Have

• 4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context

• 2+ years in an agency setting managing multiple client accounts simultaneously

• Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and LinkedIn Ads

• Proven experience managing $50K-$200K+ monthly ad budgets with direct accountability for performance

• Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution

• Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration

• Excellent client communication skills with the ability to translate platform data into business-level insights

• Self-directed operator who thrives with autonomy and minimal hand-holding

Strong Preferences

• Experience building a paid media function or service line from scratch (agency or in-house)

• Familiarity with SEO and content marketing, and a genuine interest in how paid and organic work together

• Comfort with AI tools (ChatGPT, Claude, Gemini) for campaign optimization, ad copy generation, and workflow automation

• Experience with Google Analytics 4, Google Tag Manager, HubSpot, Salesforce, or similar CRM/analytics platforms

• Meta Ads experience for B2B (not required but a plus, given the B2C-heavy nature of Meta)

• Familiarity with programmatic, CTV, or Reddit Ads as emerging B2B channels

Key Performance Indicators

Your success will be measured against clear outcomes, not activity metrics:

• Client ROAS and CPL/CAC targets met or exceeded across your book of business

• Client retention rate above 90% for paid media engagements

• Documented, repeatable playbook delivered within 90 days

• Positive unit economics (team-member EBITDA target) demonstrated by end of Q3 2026

• At least 2 case studies with quantified results within first 6 months

Why Omniscient Digital

• Foundational role: you are building this from scratch with full ownership and a direct line to the CEO

• Built-in demand: clients are already asking for paid media, so you start with warm opportunities, not a cold pipeline

• AI-first culture: we invest heavily in AI tooling and workflows, and expect you to push what is possible in paid media with AI

• Strong organic foundation: you are joining an agency with deep SEO, GEO, and content expertise, giving your paid work strategic context that most agencies lack

• Bootstrapped and profitable: no VC pressure, no burn rate anxiety, just smart growth

• Fully remote with a collaborative, async-first team across the US and Latin America

Compensation and Benefits

Compensation will be commensurate with experience and includes base salary plus performance-based bonuses tied to client retention and practice growth milestones. We offer flexible PTO, a fully remote work environment, and the opportunity to shape a new service line with significant upside as the practice scales.

How to Apply

Send your resume, a brief note on why this role interests you, and one example of a B2B paid campaign you managed (include context on budget, goals, and results). Bonus points if you can articulate how you would integrate paid with an existing organic growth program.

Ready to apply?

Keep scrolling to submit your information. We’re excited to meet you!

___

We know the confidence gap and imposter syndrome (yes, we have it, too) can sometimes hold us back from applying for a job. But there’s no such thing as a "perfect" candidate. Omniscient Digital is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if the idea of this role excites you.

Omniscient Digital is an equal opportunity employer. We ensure equal opportunity and all candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.

___

About Omniscient Digital

Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines.

We pride ourselves on being lean, agile, and experimental. Our team thrives on R&D and innovation, always exploring the smartest ways to deliver exceptional results. We believe in a culture of building and shipping — whether it’s client deliverables, new services, or internal tools that keep us ahead of the game.

If you’re looking for a role where you’ll tackle challenging problems, work with ambitious brands, and help shape the future of organic growth, let’s talk.

Learn about the principles that drive how we work and build a company.

___

By submitting your application, you agree that Omniscient Digital may collect your personal data for recruiting, global organization planning, and related purposes. Omniscient Digital’s Privacy Policy explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Omniscient Digital’s use of your personal information.