Sr Marketing Manager

Success in this position requires practical experience with web analytics tools and the capability to transform innovative concepts into impactful advertising projects. You should have experience with large-scale cloud SaaS companies or within the B2B sector. The ability to thrive in agile, fast-paced work environments while managing multiple tasks will open up substantial growth and leadership opportunities for you.

Responsibilities

• Devise strategies and methods to promote our company and attract qualified visitors to our location.
• Adhere closely to the content/editorial calendar to ensure compliance with industry-standard content marketing and amplification processes, effectively growing a qualified audience for our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).
• Create, manage, and enhance our social media presence.
• Spot trends and insights to optimize spending and improve performance based on these findings.
• Work collaboratively with internal teams to design landing pages and enhance user experience.
• Test various organic and paid acquisition channels, including content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Generate compelling and engaging content for our website and blog that attracts and converts our target audiences.
• Engage with key media outlets and journalists to share news about the company and its initiatives. Assist in event planning, coordinating with vendors, event organizers, and design teams for on-site materials.
• Leverage strong analytical skills to assess the complete customer experience across various channels and touchpoints.
• Assess emerging technologies and offer insight and guidance on their adoption when suitable.

Requirements

• A Bachelor's degree or higher in Arts/Commerce/Science/Technology.
• 8 to 10 years of experience in B2B Marketing.
• Familiarity with marketing methodologies and blogging platforms (such as WordPress) to drive traffic and convert visitors into qualified leads.
• Solid understanding of marketing automation for the B2B sector, conversion analytics funnels, and account-based marketing campaigns.
• Proven experience managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.
• Demonstrated experience in marketing along with the aptitude and enthusiasm necessary for learning.
• Established track record of identifying target audiences and creatively developing and executing multi-channel marketing campaigns that engage, educate, and inspire.
• Thorough knowledge of web analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends).
• A strong aesthetic sense along with a passion for great copy and engaging communication.
• Experience in public relations, corporate communications, content marketing, or event management is a plus.
• Capable of flourishing in a dynamic, fast-paced work environment.

Skills

Social Media Marketing

Digital Marketing

360 Degree Marketing